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In 2007 it was another boom year for the Internet in the United Kingdom. Almost 37 million people went online in an average month—that’s over 60% of the population. In 2008 it was more of the same so that by 2012 the Internet will reach roughly 70% of all UK residents which is truly mind blowing for Marketing Managers.
Britain has one of the most experienced and active online populations in the world.
Confidence in e-commerce is high, and the country will account for at least 40% of 2008 online sales in Western Europe according to emarketing.com. The number of buyers and the average annual spend per buyer are both growing, helping the country to maintain its e-commerce lead over other European nations.
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Whatever your business goals are, prospering in today's marketplace requires an Internet presence. Establishing an Internet presence for your company or organisation can be one of the most important steps you take. There are hundreds of ways to do it and it is Sco Dot Biz Ltd goal to make sure you do it right.
Your web site is often the first impression an Internet user has of your company. A professional website design, just like your letterhead, logo and other stationery, should project a distinct and positive image on those who view them, and should entice your visitors to learn more about your company and to conduct business with you.
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Having a website is critical in today's market. The Internet has changed the way we buy and sell products and services and the way we obtain information just down to a Telephone Number. Just a few years ago, a web site was considered a "nice thing to have" but today, it is imperative for companies to embrace an online strategy in order to compete in the new e-economy.
How an effective website can help you
• 60% of the UK compared to 67% of Americans are now online - can they find your business?
• Currently over 67% of the people in the US access the Internet, up from over 40% at the end of 1999.
• Many people research their business needs at night - YOUR site will always be open to them it’s your 24-7 shop window.
• You can effectively compete against larger, bigger businesses.
• The Internet levels the playing field for ALL companies, big and small.
• You can use your web site as an extension to current advertising (phone, newspapers, magazines, etc.) Enhance your business' professional image.
• You can use your web site to make your customers and potential customers - aware of your existing business and new products and services.
• Dramatically increase sales by reaching more customers.
• Word of mouth referrals need a way to find and learn about your business, products & services!!
• Companies who embrace an online strategy will quickly find themselves in a leadership position because of their increased exposure in the marketplace.
• Companies that ignore the web run the risk of having their existing competitors growing quicker as the market shifts to more web based as they use the web to their advantage.
Having a website will help broaden the scope of your business. Customers shop and compare prices now more than ever before and the Internet offers a more powerful, quick and efficient way to do so. If your competition is online, you must be there for your customers!
Your customers can go online 24 hours a day, seven days a week to get answers and information about your business, even if your business is closed for the day.
Being online also helps to reach new clients as your website gives customers and potential customers all the information they need about your business and products and services.
Just imagine the possibilities that business are experiencing online with the rapid growth of this sector.
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